Why you shouldn’t be surprised by any of this: Marketers, not consumers, decide on their product content

Business Insider article 1.

Marketers have their priorities.

The idea of a marketer is to be the “first person to sell a product or service to a customer.”

But that’s not what most marketers do.

They focus on “convenience” (e.g. the idea that they can tell people what they want without spending time researching, preparing and executing).

They don’t really care what the customer wants.

This makes it hard for them to be innovative, because they don’t have the time to learn what customers want or know the nuances of what makes the product special.2.

Consumers have their needs.

The concept of the “consumer” is a myth.

Consumers don’t want to buy something because they want it. They don